16.12 Day 1
14:45-15:30 | Vasiliev & Voronin Hall |
Although a perfect MICE destination may not exist, some destinations stand out due to their developed infrastructure, cultural diversity, and authenticity. Additionally, there are other aspects that draw the attention of business travelers. In this case session, experts will discuss what factors make regions and countries most attractive for MICE events and provide recommendations on how to attract MICE events to countries and regions.
Topics for discussion:
- How can BRICS and Global South countries set trends for popular MICE destinations?
- What are the key factors for attracting business tourists? What guides organizers when choosing a destination?
- What trends and changes are expected in the MICE industry in the coming years, and how might they impact the selection of event destinations?
- What case studies from BRICS and Global South countries can be considered successful in promoting MICE destinations? Can they be replicated, or do they require adaptation to local characteristics?