<ul class="primary"><li data-block-key="cnwyw"><h3>17.12 Day 2 13:45-14:30 Theory | Chernyshev hall | 14:45-15:30 Practice | Chernyshev hall | </h3> (registration is required)</li></ul>

<blockquote class="quote" data-block-key="nwdpf">Every event, even the most familiar ones, was held for the first time at some point. When creating an event from scratch, it is important not only to replicate proven practices but also to introduce something new that sets the event apart from similar ones. Currently, there is a trend toward transforming business events—they are becoming less formal and conservative, characterized by greater active participation from attendees. The invited expert will discuss how to apply design thinking in event planning. </blockquote><div data-block-key="3pond">Topics for discussion:</div><ul class="primary"><li data-block-key="b7bip">How to convince a client of the value of your idea? </li><li data-block-key="6fnib">How to use design thinking when preparing and conducting an event? </li><li data-block-key="fqsb2">Who should be included in the focus group for testing proposed hypotheses? How to properly "ground" your idea</li></ul>

Business agenda 17.12

Design Thinking in Events. Theory and Practice

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