<div data-block-key="u7m6e"><h3>17 December. Day 1 10:15-12:00 | Amphitheator Hall |</h3></div>Current shifts in the global market, including a growing focus on regional and domestic economies, are testing the viability of a borderless world. This new landscape creates risks for established international economic structures and calls for creative solutions to drive future global growth.The business tourism sector is uniquely positioned to address these challenges. By enabling the exchange of expertise, it actively builds powerful partnerships at both local and international levels. More than just an economic driver, the industry is a key platform for fostering cultural understanding and cross-border communication.During the plenary session, government and industry leaders will assess the MICE industry's landscape across the BRICS and Global South markets. The discussion will identify strategic opportunities for intergovernmental collaboration designed to leverage cultural and business diversity as a source of mutual growth.<div data-block-key="4d881">Topics for Discussion:</div><ul class="primary"><li data-block-key="c4kvn">New Horizons: What opportunities are available for MICE industry development within BRICS nations and the Global South?</li><li data-block-key="jheb">State-Led Initiatives: What are the primary challenges hindering industry progress, and how are governments actively promoting its growth?</li><li data-block-key="ekf5k">Aligning Stakeholder Interests: What are the state's goals in developing business tourism, and to what extent do they meet the interests of businesses and residents?</li><li data-block-key="12h3d">Impact on Destination Branding: How does business tourism affect the image of destinations and contribute to the development of other types of tourism?</li><li data-block-key="3rin1">Emerging Trends and New Centers of Influence: What trends in business tourism are being shaped by the BRICS and Global South countries, and can we talk about the emergence of new centres of influence in the industry?</li></ul>

Unity through Open Diversity: New Opportunities for the MICE industry

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Destination Management Company Принимающая компания, организация и предоставление комплекса туристических услуг на определенной территории

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