<div data-block-key="2v4l0"><h3>17 December. Day 1 16:00-17:00 | Seliger Hall |</h3></div>An effective marketing strategy is the cornerstone of any successful MICE destination, serving as the blueprint for positioning, promotion, and attracting high-value business events.In today's fiercely competitive market, however, a standard approach is not enough. Destinations must innovate, crafting unique brand narratives and leveraging strategic communication channels to stand out.This session deconstructs the anatomy of a winning marketing strategy. Join leading experts as they explore why some destinations achieve global renown while others lag behind. They will discuss foundational principles, highlight the key marketing trends shaping 2026, and share actionable best practices for success.<div data-block-key="cv71h">Вопросы к обсуждению:</div><ul class="primary"><li data-block-key="1pvk5">Building the Foundation: What are the core components and first steps in developing a successful marketing strategy for a MICE destination?</li><li data-block-key="6jp8l">From Trend-Spotting to Strategic Integration: How can destinations effectively monitor, analyze, and implement key industry trends into their long-term marketing plans?</li><li data-block-key="590g8">The Power of Public-Private Partnerships: In what ways does collaboration between the state and the business community contribute to creating a more robust and effective marketing strategy?</li><li data-block-key="4r2uc">Optimizing the Channel Mix: What is the best approach for selecting and prioritizing promotional channels to achieve maximum reach and impact in the MICE market?</li><li data-block-key="b58kh">Defining Success: What key metrics and KPIs should be used to accurately evaluate the performance and ROI of a MICE destination's marketing strategy?</li><li data-block-key="34qd5">The Data-Driven Approach: How can data analysis be leveraged to continuously refine and optimize a destination's marketing efforts for better results?</li></ul>

Effective MICE Destination Marketing: Actionable Insights and Strategies

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Camping

Gastro segment

Destination Management Company Принимающая компания, организация и предоставление комплекса туристических услуг на определенной территории

Travel Management Company Компания по управлению корпоративными или деловыми поездками организаций

Professional Conference OrganiserКомпания, специализирующаяся на организации и проведении конгрессов, конференций, семинаров и подобных мероприятий

Meetings, Incentives, Conferences, IncentivesОрганизация и проведение корпоративных мероприятий различного формата

Комплексная организация мероприятий различного формата и масштаба

Suite

Удобства и услуги

Souvenir shop

Swimming pool

Concierge

Currency exchange

Room service 24/7

Fitness centre

Dry cleaning

Laundry

Exhibition Center

Библиотека

MICE

Partners

Projects and events

Photo and video

telegram

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