<div data-block-key="2xp2d"><h3>18 December. Day 2 15:00-16:00 | Seliger Hall |</h3></div>The Experience Economy is a modern trend focused on selling vivid emotions and unique personal experiences, and it is now actively shaping the MICE industry. In today's saturated and highly competitive market, clients are no longer satisfied with merely a high-quality event; they seek emotion, a unique personal journey, and a sense of belonging to something meaningful.Combining the Experience Economy with a sound financial strategy allows MICE companies to move beyond tangible benefits by creating emotionally resonant experiences that build deep client loyalty. Companies that successfully integrate this concept unlock new horizons for growth because they are not just building a business, but curating a world of experiences where clients return repeatedly for something truly special and unforgettable.During this session, experts will discuss how understanding and applying the Experience Economy concept can be the key to increasing profitability and strengthening client loyalty for MICE companies.<div data-block-key="dm1kk">Topics for Discussion:</div><ul class="primary"><li data-block-key="f9ksl">The Experience Economy: A short-term trend in the MICE industry, or the new business reality?</li><li data-block-key="77ido">From Client to Co-Creator: How can you transform a client into a partner and engage them in the event design process to achieve superior results?</li><li data-block-key="8h9bq">Designing for Emotion: What are the new formats for activities that focus on the client's emotional journey and sensory experience?</li><li data-block-key="fe316">Evolving Sales Strategies: How are shifting client needs changing the sales approach, and how can teams successfully sell an experience, not just a product?</li><li data-block-key="brqih">The Win-Win Strategy: How can organizers find the perfect balance between creating an unforgettable guest experience and achieving their own business objectives?</li></ul>

The Experience Economy in MICE: How to Monetize Client Emotions?

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