<div data-block-key="1ok6z"><h3>17 December. Day 1 12:45-13:30 | Seliger Hall |</h3></div>Personalisation has evolved from a key trend into a core strategic imperative for the MICE industry. By creating unique and highly relevant experiences, destinations and companies can justify the investment in business travel and ensure the achievement of critical business goals.Gamification stands out as a powerful tool within this strategy, transforming the attendee journey into an engaging and memorable experience.This session will bring together industry experts to analyze how a personalised approach is reshaping the MICE market. They will explore how integrating gamification can provide a distinct competitive advantage for both destinations and service providers.<div data-block-key="bslml">Topics for Discussion:</div><ul class="primary"><li data-block-key="4tr8e">Personalisation: A Fleeting Trend or a Strategic Imperative for Profitability? An analysis of how   a personalised approach moves from a market trend to a core business necessity that drives revenue.</li><li data-block-key="bdm8c">Destination Strategy: How are leading MICE destinations adapting their offerings with personalisation and gamification to attract and retain the modern business traveller?</li><li data-block-key="e90lm">The Role of Cultural Intelligence: Why is adapting to the cultural codes of both the client and the destination essential for creating a truly effective personalised experience?</li><li data-block-key="2qea">The Gamification Effect: How is gamification transforming approaches to event design, and what are the most effective methods for increasing business traveller engagement?</li><li data-block-key="9br3s">The Tech Toolkit: Which technological solutions are best suited to power gamified experiences in business tourism, and what are the best practices for their implementation?</li></ul>

Personalisation and gamification: trends shaping the future of the MICE industry

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Destination Management Company Принимающая компания, организация и предоставление комплекса туристических услуг на определенной территории

Travel Management Company Компания по управлению корпоративными или деловыми поездками организаций

Professional Conference OrganiserКомпания, специализирующаяся на организации и проведении конгрессов, конференций, семинаров и подобных мероприятий

Meetings, Incentives, Conferences, IncentivesОрганизация и проведение корпоративных мероприятий различного формата

Комплексная организация мероприятий различного формата и масштаба

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MICE

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