<div data-block-key="ozg0q"><h3>17 December. Day 1 13:45-14:45 | Press Hall |</h3></div>Major international events serve as powerful catalysts for MICE destinations, significantly enhancing their global status, attracting investment, and stimulating local economies. However, these large-scale projects also place immense strain on a region's infrastructure and resources, creating complex logistical challenges for both public authorities and private companies. This session convenes leading experts to analyze this duality. The discussion will focus on a critical question: How can destinations and organizers develop a strategic framework to maximize the long-term economic and brand benefits of hosting mega-events, while effectively managing the significant operational pressures and risks involved? <div data-block-key="baqvc"> Topics for Discussion:  </div><ul class="primary"><li data-block-key="5jhcn">Host City Readiness: What are the essential infrastructural, logistical, and strategic criteria a MICE destination must meet to successfully host a mega-event? </li><li data-block-key="cqbn">Growth Strategy – Attract vs. Initiate: What are the comparative advantages and risks of attracting an established international event versus initiating a homegrown concept? </li><li data-block-key="dqj87">The Legacy of a Mega-Event: How can we analyze the full spectrum of an event's impact—both positive and negative—on a region's economy, infrastructure, and global brand? </li><li data-block-key="d5esi">Risk Mitigation and Management: What are the primary challenges and strategic risks that destinations and organizers face during the planning and execution phases, and what are the best practices for mitigating them? </li><li data-block-key="drdgh">A Framework for Success: What are the core success factors common to most major events, and what key performance indicators (KPIs) should be used to measure their true, long-term impact? </li></ul>

Large-Scale Events: A Catalyst for Growth or a Source of Risk for MICE Destinations?

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Camping

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Meetings, Incentives, Conferences, Incentives Organization and holding of corporate events of various formats

Professional Conference Organiser A company specializing in the organisation and holding of congresses, conferences, seminars and similar events

Travel Management Company Company for managing corporate or business trips of organizations

Destination Management Company Host company, organization and provision of a complex of tourist services in a certain territory

Comprehensive organization of events of various formats and scales

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Exhibition Center

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