<div data-block-key="ozg0q"><h3>17 December. Day 1 13:45-14:45 | Press Hall |</h3></div>Major international events serve as powerful catalysts for MICE destinations, significantly enhancing their global status, attracting investment, and stimulating local economies. However, these large-scale projects also place immense strain on a region's infrastructure and resources, creating complex logistical challenges for both public authorities and private companies.This session convenes leading experts to analyze this duality. The discussion will focus on a critical question: How can destinations and organizers develop a strategic framework to maximize the long-term economic and brand benefits of hosting mega-events, while effectively managing the significant operational pressures and risks involved?<div data-block-key="baqvc">Topics for Discussion:</div><ul class="primary"><li data-block-key="5jhcn">Host City Readiness: What are the essential infrastructural, logistical, and strategic criteria a MICE destination must meet to successfully host a mega-event?</li><li data-block-key="cqbn">Growth Strategy – Attract vs. Initiate: What are the comparative advantages and risks of attracting an established international event versus initiating a homegrown concept?</li><li data-block-key="dqj87">The Legacy of a Mega-Event: How can we analyze the full spectrum of an event's impact—both positive and negative—on a region's economy, infrastructure, and global brand?</li><li data-block-key="d5esi">Risk Mitigation and Management: What are the primary challenges and strategic risks that destinations and organizers face during the planning and execution phases, and what are the best practices for mitigating them?</li><li data-block-key="drdgh">A Framework for Success: What are the core success factors common to most major events, and what key performance indicators (KPIs) should be used to measure their true, long-term impact?</li></ul>

Large-Scale Events: A Catalyst for Growth or a Source of Risk for MICE Destinations?

Affiliate

Собственный

Кафе

No stars

1 star

2 stars

4 stars

3 stars

5 stars

Camping

Gastro segment

Destination Management Company Принимающая компания, организация и предоставление комплекса туристических услуг на определенной территории

Travel Management Company Компания по управлению корпоративными или деловыми поездками организаций

Professional Conference OrganiserКомпания, специализирующаяся на организации и проведении конгрессов, конференций, семинаров и подобных мероприятий

Meetings, Incentives, Conferences, IncentivesОрганизация и проведение корпоративных мероприятий различного формата

Комплексная организация мероприятий различного формата и масштаба

Suite

Удобства и услуги

Souvenir shop

Swimming pool

Concierge

Currency exchange

Room service 24/7

Fitness centre

Dry cleaning

Laundry

Exhibition Center

Библиотека

Mostourism

Outside

Analytics

News

MICE

Projects

Calendar of events

Touristic

Business

Partners

Photos and videos

Change password

To change your password, you must enter a confirmation code, which we will send to the email address used to log in.

New password saved

User of the site (hereinafter referred to as the "User") located on
 domain names (including their subdomains) russpass.ru and
 russpass.com (hereinafter referred to as the "Site"), gives consent to the Autonomous
 non-profit organization "Project office for the development of tourism
 and hospitality of Moscow” (address: 125009, Moscow, vn.ter.g.
 Tverskoy municipal district, st. B. Dmitrovka, 7/5, building
 1, floor 5, tel. + 7 (495) 957-96-77, email address mail:
 info@welcome.moscow, PSRN 1187700020947, TIN 7703468243, KPP
 771001001) (hereinafter referred to as the "Operator") for the processing of Cookies.


Cookies is a piece of data that the Site
asks the browser used on the personal
computer or mobile device of the User, which
reflect the preferences of the User and his actions on the Site, and
also information about the equipment used by the User,
date and time of visiting the Site. The user can
independently, if desired, delete saved Cookies in
your browser settings.


The Operator uses Cookies for the purposes of the Website. Information about
actions of the Site Users are processed by the Operator for
improving the products and services of the Operator, determining
User preferences, providing targeted information
on products and services of the Operator, its partners.


The site processes cookies both automated and (or)
non-automated processing methods, including
using Internet services Yandex.Metrica, Pixel
In contact with.


The Operator uses the following types of Cookies:


 Session are temporary cookies that
 are stored during the time when the User is on
 Site and are deleted after it leaves the Site. Session Cookies
 allow the Site to remember information about the User's choice on
 previous site to avoid having to re-
 input information.


Personal – Cookies that are stored on the personal
the User's computer and are not deleted when the browser is closed.
Persistent cookies can save user preferences
for a specific website, allowing you to use these
preferences in future browsing sessions. Such Cookies
identify the Site User as unique and
return to the Site help to remember information about
The user and his previously committed actions.


Statistical – include information
about the use of the Site. Their main goal is to improve the functions
Site.


Required – Cookies that are required
for the correct operation of the Site.


The user has the right to refuse the processing of cookies in
setting up your browser. In such a case, the Operator
guarantees the proper functioning of the Site and the offered
them services.

This site uses cookies. By clicking “Accept” or continuing to browse the site, you consent to their use.

Name

Notifications

Filling is required

Your brand matters

One of the industry segments currently used in the Public Profile is missing. If it is no longer relevant, delete it in the Public Profile first or do not delete it from the General Information.

Check industry segments

Ask a question

We are already solving the problem! Try refreshing the page or come back later

The photo didn't load

The video didn't load

The entered data for this object will also be deleted.

Are you sure you want to delete the object?

Couldn't load search results

Please fill in your company and product information. After moderation, your company will be featured in a showcase of the best tourism offerings Moscow has to offer. This is your chance to get noticed by potential clients, partners, and direct customers. 
 Remember: a well-completed <a href="{{linkPublicProfile}}" target="_blank">Public Profile</a> is your front door to both Russian and international companies. 
 Note:
 <ul>
 <li>A Public Profile can only be created for brands listed in your <a href="{{linkGeneral}}" target="_blank">"General Information"</a>.</li>
 <li>If the data in your profile is outdated, please contact us via the <a href="{{linkMessages}}" target="_blank">"Messages"</a> section.</li>
 </ul>

After verification, this information will be available to all website visitors in the
 <a href="{{link}}" target="_blank">
 Partners section.
 </a>

You do not have access to this section. 
 Contact your authorized representative (see <a href="{{link}}" target="_blank">organization composition</a>), 
 to get the necessary rights.

Get <a href="{{link}}" target="_blank">full access</a>
 to have access to analytics

Public company profile

To change or add brand name please go to [[basicInformation]] section. Your brand will show in Public profile after moderation.

Brand

Add images that represent your company: interior, exterior, events, etc.

Company logo

The survey section is a place where users can participate in various surveys, expressing their opinions on various topics.

Attach your company's presentation. The maximum number of files for each [[nobr:language is 4]].

Your photo will be published once approved

Saved

Organization

We couldn't find anything for your request “{{searchTerm}}”. Try a different search