<ul class="primary"><li data-block-key="3q16h"><h3>17.12 Day 2 10:30-11:45 | Regency Ballroom Hall |</h3></li></ul>

<blockquote class="quote" data-block-key="awexy">The health of a business is crucial for the successful economic development of any region. In turn, the ability of market participants to analyze the past, understand the current situation, and be aware of relevant trends, along with their flexibility and adaptability, are key factors for economic growth. In this session, MICE market participants from the business community will discuss the industry's current state and future prospects, including their expectations for government support and international cooperation.</blockquote><div data-block-key="6oq5l">Topics for discussion:</div><ul class="primary"><li data-block-key="br24k">What are the challenges that MICE business has to deal with today? What are the new trends in the industry?</li><li data-block-key="6ve1v">How has the profile of the MICE market in BRICS and the Global South changed since the COVID-19 pandemic?</li><li data-block-key="5untn">What is the health status of BRICS and Global South MICE market and what are the growth prospects? Business perspective</li><li data-block-key="doojf">How to remain a successful MICE company in a changing market?</li><li data-block-key="d7u84">Should businesses rely on the government, and what kind of support do they expect?</li><li data-block-key="4km2e">What does the business see as the future of the MICE industry, and what role is assigned to BRICS and the countries of the Global South?</li></ul>

Evgeny Kozlov

Jeff Zhen

Ray Mc Shane

Anastasia Yankovich

Gajesh Giridhar

Stanislav Kostyashkin

Maxim Brodovsky

Tatiana Konakova

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Business agenda 17.12

MICE Industry of the Past, Present and Future: Global challenges and Prospects for Business

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