<div data-block-key="npgtr"><h3>18 December. Day 2 10:45-12:00 | Amphitheater Hall |</h3></div>Business tourism is an industry that is highly sensitive to shifts in the global economy and geopolitics. As relations between traditional MICE hubs weaken, the flow of business travel between them naturally declines.At the same time, the sector is demonstrating remarkable adaptability to new challenges. MICE companies are optimizing their business processes while upholding high service standards, and streamlined international logistics are creating pathways for new MICE destinations. Furthermore, the cultural diversity across the BRICS nations and the Global South enables the creation of unique MICE offerings, presenting opportunities previously overlooked by both clients and agencies.During this session, business representatives will discuss the global changes reshaping the MICE industry and their impact on business, as well as the significant growth opportunities now emerging within the BRICS and Global South landscape.<div data-block-key="arq2">Topics for Discussion:</div><ul class="primary"><li data-block-key="cmhp6">Navigating Global Change: What challenges is the business tourism industry facing in an era of global transformation, and how is the client profile evolving?</li><li data-block-key="5t3hb">Client Relations in a New Era: How are companies adapting to shifts in MICE client behavior, and what are the keys to building sustainable, long term relationships?</li><li data-block-key="1t6jb">The Future of MICE Hospitality: In this new landscape, how can hotels and venues maintain their competitive edge?</li><li data-block-key="afr37">Transport Connectivity: How can transport links to and between the BRICS and Global South nations keep pace with the growing demands of the MICE industry?</li><li data-block-key="11kd5">Emerging Destinations: Are these new destinations an opportunity to create a unique selling proposition (USP) for clients, or do they represent an additional operational cost for businesses?</li><li data-block-key="duq0u">Technology as a Growth Driver: How are global tech trends impacting the business tourism sector, and what opportunities do new technologies unlock for the industry?</li><li data-block-key="6nkln">The Formula for Growth: In a constantly changing market, are there universal principles that can still guarantee sustainable business growth?</li></ul>

The Future of MICE: Unlocking New Pathways to Growth

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Destination Management Company Принимающая компания, организация и предоставление комплекса туристических услуг на определенной территории

Travel Management Company Компания по управлению корпоративными или деловыми поездками организаций

Professional Conference OrganiserКомпания, специализирующаяся на организации и проведении конгрессов, конференций, семинаров и подобных мероприятий

Meetings, Incentives, Conferences, IncentivesОрганизация и проведение корпоративных мероприятий различного формата

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