<div data-block-key="hbe1w"><h3>17 December. Day 1 13:45-14:45 | Valdai Hall |</h3></div>The global exhibition business is undergoing a tectonic shift. Fundamentally, the nature of exhibitions is evolving; they are transforming from purely commercial platforms into multi-layered ecosystems with a significant online component. In this new model, pivotal roles are played by modern technologies, innovative networking formats, quality business program content, and immersive stand designs.Simultaneously, the map of global exhibition centers is being redrawn. New leaders are coming to the fore, particularly the GCC states and other Asian nations. These destinations are actively investing in world-class infrastructure, providing robust financial and non-financial support, and attracting or initiating new large-scale events to capture market share.<div data-block-key="69heq">Topics for Discussion:</div><ul class="primary"><li data-block-key="15epu">Technological Solutions for Personalization and Profitability: What existing technologies can be leveraged to customize the attendee experience and enhance the commercial viability of exhibitions?</li><li data-block-key="cm274">The Influence of Cultural Codes: How do the cultural norms and characteristics of new MICE destinations impact the format and execution of exhibitions globally?</li><li data-block-key="1es4r">Evolving Design Philosophies: How are approaches to designing exhibition spaces and stands shifting to meet new demands for flexibility and immersive experiences?</li><li data-block-key="32abv">Growth Strategies for Exhibitions: What are the comparative advantages and disadvantages of initiating new international events from scratch versus attracting established global formats?</li><li data-block-key="9jj33">The Impact of Business Programs on Attendance: How significantly does the business program influence event attendance, and what elements novelty, expertise, or speaker renown are the primary draws for the target audience?</li></ul>

New horizons for the global exhibition industry: strategies for the future

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