<ul class="primary"><li data-block-key="g000l"><h3>17.12 Day 2 12:45-13:30 | Saneyev &amp; Novikov Hall |</h3></li></ul>

<blockquote class="quote" data-block-key="ma9qc">MICE tourism is actively implementing new technological solutions to optimize service production costs and make clients' lives more comfortable. In this case session, we'll discuss digital services that accompany MICE agencies at every stage of their work—from bookkeeping to booking venues in other countries. Experts will also share their experiences using AI in the MICE industry, which significantly enhances efficiency and helps reduce costs through the automation of routine tasks and processing large volumes of data.</blockquote><div data-block-key="dhpqh">Topics for discussion:</div><ul class="primary"><li data-block-key="7uu7t">Analysis of the current state of technological solutions in the MICE sector and future market trends in BRICS countries and the Global South.</li><li data-block-key="7o4p2">Technological trends in the MICE industry in BRICS and the Global South: gamification, digitalization, chatbots, artificial intelligence.</li><li data-block-key="dv48j">What solutions do international DMCs use in the MICE industry?</li><li data-block-key="8jq58">What are the prospects for AI in the MICE industry?</li></ul>

Liliya Fedorova

Andrey Zinkovetsky

Ruslan Demianenko

Mikhail Koroteev

Dmitrii Sychev

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Business agenda 17.12

New Technological Solutions in the MICE Industry

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Destination Management Company Принимающая компания, организация и предоставление комплекса туристических услуг на определенной территории

Travel Management Company Компания по управлению корпоративными или деловыми поездками организаций

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Meetings, Incentives, Conferences, IncentivesОрганизация и проведение корпоративных мероприятий различного формата

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