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Why Meet Global MICE Congress?

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Meet Global MICE Congress is more than just a forum – it is a strategic meeting point for leaders and innovators from the BRICS and Global South MICE industries, setting trends and shaping the global future of the MICE business. From standout success stories of top MICE destinations and world-class event organizers to breakthrough formats, cutting-edge innovations, and advanced technological solutions – every element contributes to the DNA of the Meet Global MICE Congress. As Russia’s largest business tourism event for an international audience – a truly one-of-a-kind platform for ideas, inspiration, and global collaboration.

2000

200+

exhibitors from BRICS  and Global South countries

100+

400 mln

A well-balanced Congress programme with opportunities for business development, meaningful networking and knowledge gaining.

Scale

The only event with open and transparent dialogue between Government and Business in MICE industry.

An open dialogue between government and business

Gain inspiration from the sought-after speakers who will genuinely share their expertise.

Expertise

MGMC gives green light for showcasing emerging MICE markets to the high profile and carefully selected Hosted Buyers.

Entering new markets

Discover the lucrative Russian MICE market and meet with potential clients.

Increasing brand awareness

Audience Meet Global MICE Congress

<div data-block-key="6yynf"><h3>Day 1: The State</h3></div><div data-block-key="1b8gm">Global issues directly related to inter-state MICE projects and government policies ‘on the ground’ in relation to the MICE industry. The programme will focus on:</div><ul class="primary"><li data-block-key="68duo">Issues related to the activities of CVBs and relevant organisations (including place marketing);</li><li data-block-key="8tkc5">Interaction with industry associations;</li><li data-block-key="feof7">Organization of major industry events, exhibitions and conferences.</li></ul>

<div data-block-key="j9iq4"><h3>Day 2: Business</h3></div>Strategic issues related to the functioning of the MICE industry (MICE agencies, DMCs, venues, etc.) both in the context of its interaction with the state and operational activities and sales of services that ensure profitability.<div data-block-key="d6uui">The programme will focus on:</div><ul class="primary"><li data-block-key="9qvco">Practical cases;</li><li data-block-key="dcn7g">New formats of events and approaches to content programming;</li><li data-block-key="cvql4">Technological solutions.</li></ul>

Program of the MGMC

Maya Anurova

Artur Perekhod

Natalia Voskanyants

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Meet Global MICE Congress serves as a global platform for interaction and dialogue, bringing together business tourism leaders to network, collaborate, share experiences and knowledge. Meet Global MICE Congress sets trends and shapes the future of the MICE industry, identifying new opportunities for business growth and development.

Meet Global MICE Congress: 2025

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