<ul class="primary"><li data-block-key="u8ci3"><h3>16.12 Day 1 14:45-15:30 | Chernyshev Hall |</h3></li></ul>

<blockquote class="quote" data-block-key="khnff">Big Data analysis helps predict the development of the MICE industry worldwide: from customer behavior and increasing sales to practical tips for improving service quality. In this discussion, speakers will share insights on the practical benefits of Big Data analysis in business tourism.</blockquote><div data-block-key="5q133">Topics for discussion:</div><ul class="primary"><li data-block-key="aehsh">How does big data help develop the MICE industry? </li><li data-block-key="5b56s">How does Big Data influence the development of business tourism? </li><li data-block-key="7ibft">Personalized offers based on Big Data as a driver of Business Travel/ MICE industry development.</li><li data-block-key="cep4r">What data and metrics can be used to analyze the utilization of MICE venues? And how it helps in the work of MICE and event-companies.</li><li data-block-key="bu7nq">How can Big Data be used to reduce marketing costs in MICE travel and increase overall return on investment?</li><li data-block-key="7q4os">What big data are foreign DMC companies using to conduct analytical research? What sources do they use? </li></ul>

Olga Nechaeva

Sapna Aidasani

Maksim Chachin

Julia Lipatova

Evgeniy Pashkov

Speakers

Business agenda 16.12

Working with Big Data: How does it benefit the MICE Industry?

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Destination Management Company Принимающая компания, организация и предоставление комплекса туристических услуг на определенной территории

Travel Management Company Компания по управлению корпоративными или деловыми поездками организаций

Professional Conference OrganiserКомпания, специализирующаяся на организации и проведении конгрессов, конференций, семинаров и подобных мероприятий

Meetings, Incentives, Conferences, IncentivesОрганизация и проведение корпоративных мероприятий различного формата

Комплексная организация мероприятий различного формата и масштаба

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