<ul class="primary"><li data-block-key="5bu1z"><h3>16.12 Day 1 12:45-13:30 | Chernyshev Hall |</h3></li></ul>

<blockquote class="quote" data-block-key="k7gkh">Innovations in virtual and augmented reality, personalization, customization, flexibility, and adaptability of online platforms are driving the transformation of MICE portals and aggregators. These platforms are being created and developed not only by experts and professional communities but also by specialized government agencies. This leads to the need not only for constant updates of online platforms in the MICE industry but also for understanding the metrics that measure their effectiveness.</blockquote><div data-block-key="92pdm">Topics for discussion:</div><ul class="primary"><li data-block-key="3phqd">Which platforms does business rely on when entering new MICE destinations? What aggregators do they use?</li><li data-block-key="abg44">How can platforms remain relevant in light of modern technology and user demands? How to measure their effectiveness?</li><li data-block-key="alop">Does BRICS need its own MICE aggregator?</li><li data-block-key="26h63">How to attract and retain users on MICE portals and aggregators?</li><li data-block-key="3cc8c">What should a MICE portal be like to meet the needs of all participants in the MICE market?</li></ul>

Natalia Mikheykina

Enio Miranda

Ludmila Galaktionova

Darya Kochetkova

Elizaveta Dmitrieva

Speakers

Business agenda 16.12

Transforming MICE Portals and Aggregators for the New Reality

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Destination Management Company Принимающая компания, организация и предоставление комплекса туристических услуг на определенной территории

Travel Management Company Компания по управлению корпоративными или деловыми поездками организаций

Professional Conference OrganiserКомпания, специализирующаяся на организации и проведении конгрессов, конференций, семинаров и подобных мероприятий

Meetings, Incentives, Conferences, IncentivesОрганизация и проведение корпоративных мероприятий различного формата

Комплексная организация мероприятий различного формата и масштаба

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