The attractiveness of a country and its cities to tourists is largely determined by the cultural code – a set of objects and symbols that form the basis of local identity. For example, Moscow residents identify three key components of the capital's cultural code:
- architecture (48%),
- performing arts (31%),
- visual arts (27%).
Another 26% of Muscovites note the prominent role of Internet projects and social networks, 22% – literature and poetry, 19% – cinema, 18% – mass media, and 17% – gastronomy. This is evidenced by the results of a joint study of the analytical center NAFI and ANO «Moscow Urban Forum», conducted as part of a competition of short videos «Cultural Code. Moscow». Participants in the survey were 600 residents of Moscow aged 14 to 65.
