16.12 Day 1
12:45-13:30 | Vasiliev & Voronin Hall |
In an era of transforming approaches to organizing business events, the existing convention and exhibition infrastructure does not always meet organizers' needs. Industry experts will discuss the current requirements for MICE infrastructure and opportunities for its development in BRICS countries and the Global South.
Topics for discussion:
- The current state of convention and exhibition infrastructure in BRICS countries and the Global South.
- What MICE industry demands may influence the development strategies in BRICS countries and the Global South?
- What kind of infrastructure is necessary for new event formats?
- How can future events be created using existing infrastructure?
- How to attract long-term investments, and is it possible to ensure a quick return on investment?
- Examples of successful public-private partnerships.