<ul class="primary"><li data-block-key="o3ztj"><h3>16.12 Day 1 14:45-15:30 | Saneyev &amp; Novikov Hall |</h3></li></ul>

<blockquote class="quote" data-block-key="xnc5t">Alongside a compelling program and star participants, a unique venue —ranging from a historical estate to hosting an event in airline — can make an event stand out. This is especially important when working with modern customers, who have become quite difficult to surprise with popular MICE destinations, which, for the most part, offer standard solutions in terms of the event program. However, organizers face additional risks associated with the novelty of the chosen location and a lack of experience working with it. Participants in this case session will share their experiences with unconventional venues.</blockquote><div data-block-key="e1486">Topics for discussion:</div><ul class="primary"><li data-block-key="990g8">Which new or repurposed old venues in BRICS and Global South countries have been the most successful, and what factors contributed to their success? What challenges might arise when adapting an old venue for events?</li><li data-block-key="1mttq">How have unique venues helped create new event formats? The experiences of BRICS and Global South countries.</li><li data-block-key="ehuo2">Can a venue that is too unconventional distract from the content or topic of the event?</li><li data-block-key="f0vl2">What unexpected advantages and obstacles can arise in a new location during an event?</li><li data-block-key="a4d81">Can another country be considered an unconventional venue for MICE events? Experiences from BRICS and the Global South, including Russian practices.</li></ul>

Olga Gulibina

Nitin Mittal

Johan Van Schalkwyk

Anastasia Popova

Sergey Ivanov

Natalia Naboychenko

Speakers

Business agenda 16.12

Territory of Impressions: How do Unique Venues Influence Destination Choices?

Affiliate

Собственный

Кафе

No stars

1 star

2 stars

4 stars

3 stars

5 stars

Camping

Gastro segment

Destination Management Company Принимающая компания, организация и предоставление комплекса туристических услуг на определенной территории

Travel Management Company Компания по управлению корпоративными или деловыми поездками организаций

Professional Conference OrganiserКомпания, специализирующаяся на организации и проведении конгрессов, конференций, семинаров и подобных мероприятий

Meetings, Incentives, Conferences, IncentivesОрганизация и проведение корпоративных мероприятий различного формата

Комплексная организация мероприятий различного формата и масштаба

Suite

Удобства и услуги

Souvenir shop

Swimming pool

Concierge

Currency exchange

Room service 24/7

Fitness centre

Dry cleaning

Laundry

Exhibition Center

Библиотека

Mostourism

Outside

Analytics

News

MICE

Projects

Calendar of events

Touristic

Business

Partners

Photos and videos

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