<ul class="primary"><li data-block-key="o3ztj"><h3>16.12 Day 1 14:45-15:30 | Saneyev &amp; Novikov Hall |</h3></li></ul>

<blockquote class="quote" data-block-key="xnc5t">Alongside a compelling program and star participants, a unique venue —ranging from a historical estate to hosting an event in airline — can make an event stand out. This is especially important when working with modern customers, who have become quite difficult to surprise with popular MICE destinations, which, for the most part, offer standard solutions in terms of the event program. However, organizers face additional risks associated with the novelty of the chosen location and a lack of experience working with it. Participants in this case session will share their experiences with unconventional venues.</blockquote><div data-block-key="e1486">Topics for discussion:</div><ul class="primary"><li data-block-key="990g8">Which new or repurposed old venues in BRICS and Global South countries have been the most successful, and what factors contributed to their success? What challenges might arise when adapting an old venue for events?</li><li data-block-key="1mttq">How have unique venues helped create new event formats? The experiences of BRICS and Global South countries.</li><li data-block-key="ehuo2">Can a venue that is too unconventional distract from the content or topic of the event?</li><li data-block-key="f0vl2">What unexpected advantages and obstacles can arise in a new location during an event?</li><li data-block-key="a4d81">Can another country be considered an unconventional venue for MICE events? Experiences from BRICS and the Global South, including Russian practices.</li></ul>

Olga Gulibina

Nitin Mittal

Johan Van Schalkwyk

Anastasia Popova

Sergey Ivanov

Natalia Naboychenko

Speakers

Business agenda 16.12

Territory of Impressions: How do Unique Venues Influence Destination Choices?

Кафе

No stars

1 star

2 stars

4 stars

3 stars

5 stars

Camping

Gastro segment

Meetings, Incentives, Conferences, Incentives Organization and holding of corporate events of various formats

Professional Conference Organiser A company specializing in the organisation and holding of congresses, conferences, seminars and similar events

Travel Management Company Company for managing corporate or business trips of organizations

Destination Management Company Host company, organization and provision of a complex of tourist services in a certain territory

Comprehensive organization of events of various formats and scales

Suite

Souvenir shop

Swimming pool

Concierge

Currency exchange

Room service 24/7

Fitness centre

Dry cleaning

Laundry

Exhibition Center

Библиотека

MICE

Partners

Projects and events

Photo and video

telegram

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