The participants, represented by Russian and foreign key stakeholders of the MICE industry, as well as government officials, experts in the field of high technology, marketing, HR and sustainable development, had a unique opportunity to discuss the challenges and future of the industry, as well as to exchange experience and knowledge with colleagues, reveal the MICE potential and unique cultural code of the BRICS countries and establish effective business contacts.
This year's event was given an expanded title - Meet Global MICE Congress: BRICS Edition. The global challenges faced by the countries of the Global South, including finance, transportation and technology, have a direct impact on the development of business tourism. Addressing all these issues requires concerted action on the part of government and business representatives.
