The participants, represented by Russian and foreign key stakeholders of the MICE industry, as well as government representatives, experts in the field of high technology, marketing, HR and sustainable development, will have a unique opportunity to discuss the challenges and future of the industry, as well as to exchange experience and knowledge with colleagues, discover the MICE potential and unique cultural code of the BRICS countries and establish effective business contacts.
This year's event was given an expanded name — Meet Global MICE Congress: BRICS Edition. The global challenges facing the Global South countries, including finances, transport and technology, have a direct impact on the development of business tourism. The solution to all these issues requires concerted actions on the part of government and business representatives.
